Best Website Design

 

Designing your website in the best way that increases conversion has a lot of value for your business. Conversion means the number of people who would fill your inquiry form or call you after they visit your website. All the other channels, such as social media or search engine optimization, or ads, have the goal of getting someone to visit your website or call your business.

Once potential customers visit your site, if they are not persuaded to continue their interest in getting your services, then that’s a waste of opportunity. That’s why we focus on implementing the best conversion elements on a website when we start working with our clients.

We identified four areas that are important for any website for conversion.

Site Speed, Mobility, and Security

Google checks the speed of your website loading time, mobile friendliness, and SSL security certificate. If your website loads slowly, or is not seen correctly in mobile, or doesn’t have the security certificate, those are all bad experiences for customers.

One second delay loading your website will result in 7% reduction in conversion. Having a mobile-optimized website will enable your website to be seen by people searching from a mobile site, and will double your conversion.

Credibility & Trust

Building credibility for your business is significant, especially in markets where the difference in service quality is a driver of customer decision. For example, if you’re going to choose a new dentist, you want to get the best service and confirm that the person or company has the credibility to perform the task. You can demonstrate this in multiple ways on your website.

• Showcase your reviews from various platforms. Good reviews that are fresh and recent, not from two years ago, and copy paste that has a direct link to the actual platform that contains the original reviews as opposed to copy paste of reviews.
• Put pictures of your company, team, which makes your company more authentic.
• Include any affiliations from credible organizations such as in their markets.

You can the implementation of these trust elements in the examples below. 

Value Proposition

Your website needs a clear explanation of why customers should choose you over very similar companies. The value proposition should solve their pain point and persuade them to call you to make an appointment.

Do you have a clear value proposition? Share clearly on your website if you are in the business for a long time, offer 24/7 emergency service, are a local business, have any special offers.

Design Elements

Design is also a vital conversion element for best websites. You could change one of the design elements about you want to have a modern design; you don’t want your website to look like anything from the 1990s. A lot has changed even in five years, sites are mobile optimized, more modern looking. It would be helpful to upgrade your website to one of the latest, flexible, modern looking themes optimized for mobile devices.

As part of the design elements, you need a clear call to action buttons, such as call now or any other value-adding information in exchange for an email and contact information. Chat now button could easily be integrated if you have people who could answer inquiries. You want to have forms to collect the leads, make it easy for people to take the next action.

Best Website Examples

A website is an extension of your brand image. If it looks bad, then it suggests that the work you do is also bad. It is also a key driver of moving customers from little interested to very interested to make a call for an appointment or take the next action you want them to take. 

Take Action and Get Started Now!

We can build your website with the best website elements from scratch or make changes to your current website to include these elements. We offer a FREE Consultation session where we review your website against the best practices and chart out a plan to implement these practices.

Click the Start Now button below to schedule your consultation with Blaze New Media

The post Best Website Design appeared first on Blaze New Media.

source https://blazenewmedia.com/best-website-design