How to Write an Effective Plumbing Ad in Google and Facebook

If you are worried about expanding your plumbing business, the simple solution is through plumbing advertising. In today’s business environment, well-thought advertising contributes significantly to the success or failure of a company. As the owner of a company, you may think Facebook and Google are not viable agencies to spend your money on advertising. However, these are among the renowned agencies that can help your business to attract more clients and get real homeowners who need plumbing services within your locality. In this article, you will learn how to create effective plumbing ads to enhance your business popularity and improve sales.

Targeting

One of the most abused principles in online marketing is wrong targeting. Plumbing advertisement, like any other, requires a business owner to have the right keywords if they need to get the targeted customer. In creating plumbing ads, you have to formulate the right keywords. For example, it’s 11.00pm, and an individual realizes one of their pipes is broken, causing unnecessary flooding in one of their rooms. If such a person goes to Google for help, they do not like to fill a contact form and wait for a day to get a reply. Instead, they are looking for immediate help for their problem.

Such customers can be targeted by adding keywords like “emergency plumbing,” “emergency plumber near me,” or “24-hour plumbing services”. These keywords will convince the customer, and as a result, your plumbing advertisement will get a click-through. As a customer, when you have to choose between a generic plumbing company ad and another which offers emergency plumbing services, the emergency one carries the day. It is also essential to include an emergency phone number in your ad.

Relevancy is key

When advertising on Google and Facebook, relevance is a primary concern. For instance, when a prospective customer searches for “commercial plumbing services,” they will click on an ad that talks about commercial plumbing and not a general advertisement that talks only about plumbing services. They choose the former alternative because they feel such business understands them and addresses their specific concerns and needs. Relevant keywords give customers a sense of trust in your business.

Avoid DIY search terms

The danger of advertising on Google is that although there are people searching for plumbing services, there are those looking for Do-It-Yourself (DIY) solutions. If your plumbing ads appear of such search categories, people will click on them-which eats on your advertising budget- and then leave when they realize you provide plumbing services and not DIY solutions.

To avoid such scenarios, make a list of all the search terms that you would not like to advertise for. Phrases like “how to do kitchen plumbing” and “how to fix a broken pipe” should be avoided in your keywords. You can also block any search with the words “DIY,” “how to” so that you will get click-through for the customers who require plumbing services. Since some terms like DIY can be misspelled by typing DYI, you should consider blocking such words too. This is important in reducing junk searches and getting quality leads.

 

The post How to Write an Effective Plumbing Ad in Google and Facebook appeared first on Blaze New Media.

source https://blazenewmedia.com/plumbing-ads