Chracteristics of Best Law Firm Websites

 

Everyone needs a lawyer at least once in their lifetime. Finding a law firm that inspires trust and delivers on its promises is the tricky part. There are a lot of law firms competing for customers. Finding the best law firm websites will prove to be tricky. The secret is to know what you are looking for and study what is a trustworthy law firm by inspecting their website.

Website Quality

One thing that everyone can notice is that there are a lot of law firms that have outdated websites that look as if they have not been updated since 1995. A trustworthy company builds a portfolio by relying on recommendations. They often do not think much when it comes to updating their website. Still, it does not cost all that much to pay a web developer to put together a decent looking website.

Other aspects to look out for are the images published on the website and the photos of the lawyers. If they look too young in the photos, there are high chances that those are not real photos and they are just stock images taken from various websites. A genuine law firm will always use real photos. Also, the descriptions and information available on the law firm website should be original. If any of the content on the website if found elsewhere on the web, that means that the firm did not even bother to write a few original words about their lawyers and the services their offer.

Awards/Affiliations and Cases Won

Awards should always be displayed on the website. They should not be too obnoxious, but they should be easy to find. The best law firm websites understand that trust is earned when the information is verifiable. All awards and affiliations must be verifiable.

The same idea goes for cases won. All the examples of famous cases won should have external links so that the information can be verified and validated by the potential customer.

Contact Details

Potential customers will need to contact the law firm some way. A phone number should be available. Most law firms have a contact number displayed on the main page. There should also be a physical address and it needs to be verifiable. All law firms operate from an office building thus the best law firm websites also list their real physical address.

Information About Services Provided

Some law firms have a bad habit of listing on their websites, services they do not offer. When the customer calls, they refer them to other affiliate law firms that offer those services. It is not a trustworthy practice. It is a bit misleading for the potential customer. To build trust, the information about services offered should be genuine and it should not list services that are not offered directly by the firm. If there are services offered by partner law firms, it should be clearly stated on the website so that the customer would not feel mislead.

All in all, trimming trough some law firm websites require some basic common sense. Some of the best law firm websites are so well made that they inspire trust just by spending 2 minutes reading some information on their main page. Others are more difficult to navigate and might be lacking some vital information. To tell which is which, all it takes is a bit of research and attention to details.

Contact Blaze New Media to revamp your law website based on the best practices of websites.

 

 

 

 

 

 

 

 

 

 

 

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