Roofing Ad Strategies And Keywords That Work

Introduction

Like any businessperson out there, a roofing contractor must be mindful of their marketing strategies. And in the new age of the internet revolution, the by-word is keywords.

But how do you leverage keywords in your online marketing campaigns to draw traffic that converts to your website? What are some of the roofing as strategies you can employ to stay ahead of competition out there? These questions shall be the focus of this post, so read on to find out.

Roofing Ad Strategies

Start A Blog – As we have already mentioned, the internet is the new frontier in terms of marketing campaigns. So, the first step in scaling your roofing business to new heights is starting a company blog.

Here, you can either choose to go with independent blogs or have a blog section attached to your company’s online profile.

Build An Email List – According to research, an effective email list has the potential to generate more ROI than any other online marketing strategy. So, if you do not already have an email list, it is time to build one. Building an email list is fairly simple.

After coming up with a blog, you can include a section at the end of each blog encouraging visitors to subscribe to your daily, weekly or monthly emails. Of course, clearly highlight how they stand to benefit from these email subscriptions. This is because most people are turned off by the idea of junk mails jamming their email inboxes.

Use SEO – Search-engine optimization is what will enable you rank higher on SERPs. In lay terms, good SEO practices will ensure your company shows up on top of search result pages whenever anyone searches on keywords related to the roofing services your company offers. There are various SEO strategies you can employ here. You could choose to go with on-page SEO that mainly involves creation of attention-grabbing content and optimizing it for related keywords. Or, you could go with off-page SEO that mainly deals with techniques like backlinks.

But the most important SEO technique to apply in your roofing ad campaigns is to take advantage of local SEO. In local SEO, you use keywords that relate to your geographical location. For instance, if you are based in Chicago, you are better off using geo-specific keyword terms such as ’roofing contractor in Chicago’’. This way, anyone based in Chicago looking for roofing services might easily land on your page. Local SEO helps filter searches by excluding roofing companies based outside of your area of operation. If you are not skilled in these SEO techniques, you can always hire an SEO specialist at a small fee.

Use Social Media – One major advantage with social media marketing for your roofing company is that it is absolutely free. All you need is a stable internet connection and an internet-enabled device.

First, you begin by building a massive following on popular social media sites like twitter, Facebook, YouTube and Instagram. Then, engage with your followers by sharing links to and content about your roofing business. You can also use your influence here to ask for referrals from your friends and fans.

Use The Most Relevant Keywords – Last but not least, ensure that in all your online marketing campaigns, you use keywords that work. Relevant keywords are those that contain the specific roofing services your business is offering, along with your geographical area of operation.

Example is gutter repair in Colorado.

You might also want to include explosive words like emergency or near me. If your business is already part of a roofers online listing and someone happens to enter the phrase roofer near me, Google will prompt your company name to show up in top search pages based on your location.

Conclusion

We hope you can use these strategies to put your roofing business on the path of true financial success. As a general rule, be sure to hire the services of a qualified SEO specialist for optimal results.

 

 

 

 

 

 

 

 

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