Overcoming Medical Biases with Chiropractic Advertisement Practices
Chiropractic advertisement is an important part of shaping the minds of the public to the mentioned treatment. The history of chiropractic treatment is rife with controversy and criticism. The problem stems from the founder of chiropractic, magnetic healer Daniel D. Palmer, who insists that vertebral subluxation is the cause of all diseases. Consequently, he also says manipulation of the spine will cure everything. Still, chiropractic has grown and evolved into the effective treatment of several disorders. Advertising the benefits of the treatment will help correct misconceptions.
Chiropractor Advertising Tips
Many chiropractors face controversy the moment they advertise their practice. These are tips to help overcome those problems.
Calling Out Your Clients
Establishing yourself as an authority figure is an effective way to start your practice. Post advertisements stating your expertise and the services you give out. You can focus locally and spread outward. Call out to your patients via the following mediums.
- Print ads
- Television
- Radio
- Social media
- Optimized websites
If you’re in a budget crunch, social media is a cost-effective way to advertise. Facebook ads offer a local area ad target choice which is affordable for most people. If you still need to save money, do regular posts in the holy grails of social media such as Twitter, Instagram, LinkedIn, etc. Use hashtags to help users locate you.
Expand your Medical Marketing
Medical marketing is another field of advertising that focuses on problems medical practitioners encounter. You can hire an advertising team to help you maximize your presence locally.
Introducing Yourself as the Chiropractor
Your ads should focus on you as the practitioner. Effective ads showcase the practitioner speaking with a client followed by the caption introducing yourself. Don’t be afraid of using the words “I am…”. Remember, you need to establish authority. Show yourself practicing your profession. The best way to do this is by giving out free treatments on the condition that the session is used for advertising purposes.
Discounts and Promos
When you run ads, visibility will depend on the interest of the clients. If there’s an incentive for clients to share it, you will have a wider range of reach. One way to increase your reach is to include discounts or promos with your post. Give them a reason to stop and look at your ad and then hit them with a value proposition. What makes your service worthy of sharing to another person?
One example is to use a buddy promo system. Give discounts to people who come in twos or bring friends with them. Some ads talk about free treatment for a birthday celebrant if they come in a group of five. If you can’t handle the costs of the free treatment, then opt for discount coupons instead. Offer discounts for people that can share your post and tag 5 people or more. Finally, breakdown the treatment and offer discounts to get the clients into your office. Advertise 30 to 50% off for the x-ray, consultation, or massages. Or offer a whole package promo.
The important thing is you give clients a reason to stop what they’re doing and go to your clinic or call for an appointment. Here’re sample advertisements.
- FREE CONSULTATION for the first 10 patients daily!
- Bring a friend and get a free foot exam.
- X-rays are 50% off for first-time customers.
Educational Content Advertising
In line with establishing yourself as an authority, try a buyer’s journey ad campaign. You launch your ad by showing a bird’s eye view of the entire process through the following modes of information dissemination.
- Blog posts
- Info videos
- Webinars
- Workshops
- Testimonials
Remember, your patients might not be aware they need the chiropractic treatment, they need to realize that they need your help and that’s when you can present your services. This is called “problem awareness”. You identify a frequent problem and then run with a “solution awareness” campaign.
First, you detail the problem people experience. Lower back pain is a frequent problem for most people. The common treatment is through muscle relaxant medications. This is just one of the many ways to solve back problems.
You now enter the scene by educating people of a healthier and drug-free solution to lower back pain. The ads can be posts that grab attention to a seemingly normal situation but can cause back problems. An example is a work in the office. A blog post about how prolonged sitting can cause lower back problems. Finish the caption on your Facebook post with a CTA such as #chiropractic therapy can stop lower back problems from developing.
You can use other formats to present educational ads such as webinars, videos, blog posts, and even live videos.
Podcasts or radio interviews is also a unique opportunity to advertise yourself. Just know that you’ll be limited to describing the process with your words. You won’t have the luxury of using imagery to get your point across to your patients.
Community Feedback
Forums are popular platforms where people join and create “threads” to ask questions about anything under the sun. These communities can have a medical category where people post questions about their problems. Joining these communities is an effective way to establish your authority.
For example, a 60-year-old woman starts a thread about her upper back problems. You can talk to the original poster (OP) and engage her in her thread. Try to discuss things with her in the public forum. This can serve you in many ways. First, the OP will feel that she is valued since you’re replying directly. Second, the public can see your expertise in the matter. Finally, your conversation is archived and can be seen by others in the future. To maximize community feedback, make use of the signature system or profile by putting your contact details. It also helps search engines include forums in the results.
Chiropractic advertising should educate clients about positive benefits. An effective ad campaign will reach a wider audience and generating more income in your practice. Don’t hesitate to invest in ad campaigns. Remember, chiropractors, face a lot of controversies the moment they put up clinics. A good ad campaign can serve as advertisement and PR.
Blaze New Media is your go-to for medical and allied health advertising campaigns. Target a wider audience and direct patients to your clinic. Schedule an appointment with us and see our client base grow.
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