Chiropractic Marketing Strategies 

 

Chiropractic marketing is necessary for practitioners as it has a relatively smaller market compared to traditional medicine. A targeted ad campaign may be necessary for your business to have a wider reach. There are many ways to do this as you have the luxury of choosing between online and offline strategies to advertise your chiropractic marketing.

Problems with Chiropractic Advertising

Before we continue with the ad strategies, we must first understand the problems associated with advertising chiropractic therapy.

Creation of Chiropractic Therapy

The therapy isn’t that new compared to new wave homeopathy. However, it is relatively new compared to traditional medicine. Daniel David Palmer originally suggested vertebral subluxation or the manipulation of the spine in 1895.

What Can Therapy Do?

Chiropractic has evolved throughout the years. Modern therapy now caters to diagnosing mechanical problems of the musculoskeletal system, especially the spine. Earlier forms only focused on the spine.

Controversy to Overcome

The immediate controversy to overcome is the inception of the therapy. Palmer claimed that his treatment can cure all forms of disorders as he believed they all happen due to the nervous system failure. To correct all disorders, the nervous system is fixed through vertebral subluxation. It is important to note this as this will be the first thing people will latch on, the validity of the practice as a whole. Many people don’t realize that just like traditional medicine, Chiropractic also went through evolutions until it became the beneficial therapy we know today.

For comparison, traditional medicine believed in trepanation, mercury as a medicine, and fairly recently, lobotomy for the insane in asylums. 

Top 5 Chiropractic Marketing Ideas to Gain New Clients

Now on to advertising your practice. These are just some of the many ways you can advertise.

1. Improve your Visibility on Social Media

You won’t be able to escape technological advances. It seems that each year there’s something new being added with hardware and software. Social media started with small websites like Friendster until the creation of the top social media giants like Facebook, Twitter, Instagram, and more. So why not take advantage of the social media wave?

You can create free profiles on all these social media accounts and then provide cross-links to every one of them. A widespread practice is to produce your calling cards with a small text on your username or brand name. Social media can also be a form of communication channel for you to interact with clients. Facebook offers free chatbots in their Messenger app to help you schedule appointments with prospective customers.

2. Develop a Referral Program for Loyal and New Customers

A referral program is an effective way to advertise your business by mouth. Have a program like “refer a friend” and get a free consultation on your next visit. The important thing is people are talking about your business. You can use print ads or social media to pass this referral system around.

3. Provide Free Treatments for Promotional Videos

Successful chiropractors and other medical practitioners on social media have one thing in common. It’s a good social media video promotion campaign. The practitioner offers free treatment to a patient and has them sign a waiver that will be recorded and posted online. A viral chiropractic video showed the journey of a 19-year old who suffered a back injury that stumped neurosurgeons and other doctors. The chiropractor recorded the sessions and posted a shortened version online. It was only 4 minutes long but had 10 million views on Facebook alone. 

These videos show you in action and people may feel more comfortable seeing the procedure and knowing the success stories of your patients.

4. Create Educational Videos and Info Drives on Social Media

Counter the negative impression the public has on chiropractic with educational videos. This is similar to promotional videos but instead, you are providing short clips that inform people of your treatment, an overview of your service, and even snippets of your life as a chiropractor. You can also make web series about the advantages, disadvantages, and contraindications of the treatment. YouTube is a great platform to share these videos.

Use the video description of the YouTube video and fill it with your contact details, links to your social media accounts, and ways to schedule appointments.

5. Optimized Blog and Website Content

Whatever you upload online, stays there for a very long time. Take advantage of that with optimized blogs and an informative website. Now, this might require some investment, but the results can be rewarding. A study showed that people today who suffer from some form of ailment search the web for information. At least 80% of patients today will use a search engine like google to search for disorders and diseases from the symptoms they’re feeling and then looking for treatment. 

Consider one of the popular keywords linked to your practice in Chiropractic medicine – back pain. A simple search will produce global results about back pain as well as local results of therapy clinics that offer to deal with back pain. You need to be on that first page of local results as the chiropractor that offers relief for people with back pain.

To do this, you need to invest in search engine optimization (SEO). Your website should be easy to find using search engines. You can do this via the following optimizations:

· Landing page

· Static pages (about, contact us, etc.)

· Blog posts

· Social media profiles

You can make things easier by hiring an SEO consultancy and run a marketing campaign about your practice. The key here is to make you the authority figure in your locality so that when people search for terms like back pain, stiff shoulders, and other keywords, your website will be on the first page.

Bonus Tip: Paid Ads on Social Media and Search Engines

Another investment is to take advantage of the paid ads on social media and search engines. You pay for the reach of your ad or website and the number of people that clicks it and visits your website. You can monitor this via the FB ads panel, AdWords, or other forms of analytic software. Sounds Greek to you? Don’t worry, there are marketing agencies that specialize in this kind of service. It’s better to spend a few more bucks than waste hundreds of dollars on ineffective paid ad campaigns.

At Blaze New Media, we’ve got you covered. We’ll help you with your Chiropractor advertising on all platforms. We offer social media online reputation management, SEO content, website creation, and more. Not sure what you need? Schedule an appointment today and let’s grow your business together.

 

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