Dental SEO Practices
If you have been in the industry for a long time or new to dentistry, you may benefit from Dental SEO. A study showed that health seekers start their inquiries by checking online. They use a search engine to understand the symptoms they’re feeling, look for the corresponding disease or disorder, and finally looking for treatment. Take advantage of that fact to help grow your business. These SEO techniques are catered to dental practice like yours.
The Benefits of Dental SEO to Your Business
Search engine optimization or SEO is the method to safely increase visitors to your business website. Safely because search engines are known to blacklist websites that use illegal practices to gain views. Blackhat SEO might increase your views but they’re not real people or your target customer base. You’ll look like one of those IG models who pay for followers. Real SEO on the other hand, can increase your online presence effectively. The main goal is to become an authority figure in your locality and show up in the top spots in search engine results pages (SERPs).
· Be Visible Online – By providing content with the right keywords in your website, you can reach new audiences every time they use a search bar.
· Website optimization – This practice is one of the key parts of an SEO campaign. An informative website can stay virtually forever on the internet. They can be found by new clients in the future.
· Website Authority – With reliable website optimization comes with authority status. Authority is a term in search engine optimization where the website gains a page rank. The higher the authority, the higher the page rank, the better its ranking will be in SERPs.
Dental Marketing Target – Local, National or Global?
Search engines are complex software that seemingly performs erratically. One moment you’re on top of the SERPs, the next search might push you down a bit. That’s because the algorithm that runs these search engines takes in a lot of factors once a person searches for something. These are some of the factors that can affect a SERP.
1. Daily trends (hot news of the day)
2. Location of the search
3. Localized search (search queries with a specific location attached to query)
4. Keywords used
5. Competition with paid ads
Among the five, the easiest to predict is the location of the search and localized search. When you search for ‘dental service’, you will be given a SERP with links to websites that might be far away from your location. What search engines do is to take the location (usually GPS or AGPS of your internet service provider) and give you results that are a bit nearer. Like your state or the city, you’re in. Just imagine if this feature is not available, searching for ‘dental service’ might take you to websites from another country.
Still, even with the location feature, your results might be far away from home. Search engines added a feature called a localized search. You add a few other keywords such as ‘dental service near me’ or ‘dental service in X city’. This will generate a SERP of websites with the keyword ‘dental service’ in the location added or at least near that location. The best part is that you can do a search in another country and still get a localized result if you include additional keywords. This is important to dental SEO.
Chances are, your future patients will be looking for dental clinics near their area. Your SEO should capture the locality first.
What About National and Global SEO?
This type of SEO is only effective if you have a chain of dental clinics all over the country or the world. Slow down a bit. Capture the local SEO first and slowly expand the same way you expand your clinic. If you already own a chain of dental clinics, then go for national and global SEO. Your website will be optimized to include keywords relating to the country you’re in. You won’t have to create multiple websites.
SEO experts can optimize your main website to include an About Us, Contact Page, Directory page to list all the clinic locations you have. It can be expanded by adding sub-pages for each clinic.
Dental Marketing Done Right
We’ve talked about online presence at the start of the article. Online presence these days can be divided into the following: 
· Websites (WordPress, Wix, etc.)
· Blogs (Blogspot, Tumblr, etc.)
· Videos (YouTube, Dailymotion, etc.)
· Social Media Sites (Facebook, LinkedIn, Twitter, etc.)
· Community sites (i.e. Forums and image/bulletin board sites)
Search engine bots will crawl to any form of content on the web and archive it. If you show up a lot online, you’ll get index faster and show up on SERPs in the top spots.
Improving online presence can be done for free. Social media site profiles are free to create, there are free blogs like BlogSpot, and wordpress.com lets you make a free website. As for videos, YouTube is a free platform. You can also join forums other dental / health-related forum sites to interact with people. The question now is if you have time to do all of the above while doing what you’re supposed to do, dentistry.
Creating an effective website from scratch takes some time. The coding involved, plugins to use, and themes to install is just one of the many things you need to do. As for the free social media, video, and forum platforms, they require daily postings or else they’ll be buried by other content.
Hiring Dental SEO Experts
The fact is, dental marketing is going to cost some money. The focus now should be a cost-effective dental marketing campaign that is going to get you new clients at the most affordable option. The best way to do that is to hire an SEO agency that has experience with dental SEO. The return on investment or ROI might not be felt immediately though. You must remember; marketing campaigns may take months before it can take off. The important thing is you’re taking the first step, the other steps will follow.
Need more help with your ad campaigns? We at Blaze New Media can help you! Schedule for an appointment now and let’s talk about what you need to get more clients.
FILL THE CONTACT FORM BELOW GET YOUR FREE PROPOSAL!
The post Dental SEO Practices appeared first on Blaze New Media.
source https://blazenewmedia.com/dental-seo-practices
No comments:
Post a Comment