Law Firm Advertising
What strategies should you know for successful law firm advertising? Marketing has evolved in many ways and has opened a portal to a large variety of marketing strategies. There used to be a time when law firms rely on foot traffic and word-of-mouth as marketing. In today’s era, we can acquire information by literally using our thumbs – Digital devices rule our world now. Especially handheld devices such as tablets and smartphones. In a recent survey, 68% of Americans own smartphones and 45% own computers.
With that in mind, where do you think you should spend your money on your law firm marketing efforts? That’s right, digital marketing. To make it as simple as it can be, digital marketing is the act of promoting your services via the internet. Below are three law firm digital advertising strategies. 
Search Engine Optimization (SEO)
The very first step your prospects do when seeking legal consultation is to search either Google, Bing, or Yahoo. When provided with the results, they will most likely choose the one on top. The question is, where is your website located? If you want your website to have more visitors, then you want to focus your resources on SEO.
Good User Experience – Having a search engine optimized website has its benefits. SEO leads to good user experience. And providing a good user experience is a great marketing strategy. This includes giving your website visitors relevant information about your firm, engaging content, informational videos, photos, and easy to navigate web pages. Ultimately, it will all come down to good user experience that leads to click-throughs, a good reputation, and high conversion rates.
SEO Equals Credibility – Being among the top ranks in the search results gives your prospects the idea that you are one of the best in your industry. It shows that other people online have also researched about you. Otherwise, people might think your firm is not well known.
Brand Awareness – Brand awareness is about people’s recognition of your business. When more people see you in the top results, more people will know your firm’s existence. With this, there is a higher chance your business will grow because there would be more leads to convert into actual customers.
SEO Leads to Foot Traffic – SEO encourages potential clients to visit your office. After researching on the internet, prospects tend to pay a visit to your office if not give you a call or send you an email. For instance, a man researching on how to go about a divorce, he then searches on Google. By showing up at the top results, he clicks on your website. Though there is information available on your website, there is nothing like talking to an actual person.
Email Marketing As Law firm Advertising
A person will need legal assistance from time to time in their lives. Because of this, you have opportunities. Not only for repeat business but also for acquiring new clients such as their family and friends. Email marketing is one of the most effective advertising strategies for law firms in terms of ROI. Let us dive into the benefits of opt-in mail marketing.
Leads That Eventually Become Clients – Prospects sign up to your newsletter because they are interested in your service. They are ready to give you a call when the time comes they need legal assistance. These leads are hot compared to the leads you are trying to reach on social media. That means they are already in the middle part of your sales funnel. All you need to do is to follow up on these leads and close deals.
Email Marketing Campaigns work tirelessly – While you are busy closing cases and entertaining clients, email marketing campaigns are tirelessly trying to generate more leads and retaining clients for you. The advantage of running email marketing campaigns is that you can set scheduled email blasting. You can also track your progress with detailed information.
Newsletters Encourage Action From Your Prospects – Imagine you received an email, of course, your first reaction would be to it. Our instincts tell us to either reply, click-through, forward or, sign up. You can use the email’s transactional nature to your advantage and get your prospects to take action.
Google AdWords 
It is an online platform developed by Google where companies from small, medium to large range use to put out their short ads such as your legal services to be read by prospective clients who are researching on Google. The reasons why firms use Google AdWords are. Better targeted audience marketing, cheaper way to reach your potential clients online, and cost – effective advertising.
Faster results compared to SEO – Since this is a paid campaign, Google assures faster results for you. Compared to SEO, purchasing Google Adwords is a lot less tedious. You will have to take a look at a lot of things for SEO such as your website optimization, the mobile-friendliness of your website, choosing the most relevant keywords and determining which keywords have buying intent and which ones have research intent. With Adwords, your advertisement will be placed in the advertisement section which is always at the top of the search engine search results. That is the advantage of paying.
Do not misinterpret that there will be no competition, of course, there is. Luckily, your SEO score helps your ad to be positioned on top of the other paid ads.
Detailed Data Tracking – With Google Adwords, you can track important data and information that can help you measure your performance. Compared to traditional marketing like radio, TV, and newspapers, Adwords is a lot less expensive and it lets you track the results of your campaign that you will find valuable. This information includes – people who clicked on your ad, the number of generated leads, how much click-throughs, and tells you what keywords generated more traffic.
Conclusion
Your website is one of your biggest weapons in generating more clients. Take care of it, invest on it. Take note of the law firm advertising strategies mentioned above by heart and apply best practices. Remember that ROI needs investment not only with money but also with time and effort.
Need help with law advertising? Blaze New Media is an expert on reaching your target audience. Contact us today?
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