Plastic Surgery SEO
Boosting pages for plastic surgery SEO can be made easy with the most effective strategies that can eventually improve your practice. We rounded up the five steps on how you can pump up your traffic, click-through rates, and ultimately convert leads to sales.
How To Boost Your Pages for Plastic Surgery SEO 
Establish A Good List of Keywords
Keywords are what researchers use to search for the latest news, articles, related topics, products, services, etc. There are tools that SEO experts use to list down the most used keywords that people use when browsing through the internet. You can use these tools to collect related keywords for your practice as a plastic surgeon.
Two localized categories will help you select the keywords that will help you boost your practice.
● Research Intent
These keywords are the usual entries that prospective clients use when they’re still trying to decide on the services that they’re looking for. They might have a few options that they’re already considering, but they’re still weighing the things to consider before finally undergoing the procedures.
You have to identify keywords for research intent to introduce your work to people who show interest in the services you’re offering.
● Buying Intent
The keywords that people use when they’re ready to purchase products or subscriptions are what we call buying intent keywords. This means that these people searching for your online presence are in immediate need to take advantage of your services.
You should focus on buying intent keywords because these keywords are more effective in converting leads into your sales funnel. These conversions are the ultimate goal of your SEO purposes for your practice in plastic surgery.
Keyword Advancement
Now that you have the best list of keywords that will help you boost your SEO for your practice as a plastic surgeon, there are two avenues where you can optimize them:
1. Your Website
Create a website for the sole purpose of advertising your products and services. If you have already done so, you can start to follow the rules to have your website crawling with buying and research intent keywords.
- Homepage
Beware of the title tag, meta description, headlines, and copy that are essential elements for complete background information of your practice as a plastic surgeon.
- Service Pages
Keyword-optimized website pages are services pages for the primary ones.
2. Google My Business Page 
Register in Google My Business and set up your own page to give an overview of your practice. Being a plastic surgeon puts high valued products on business pages where many people resort to when searching for offers online.
Make sure that Google and other search engine platforms can recognize and locate your business to put you in ranking pages according to the place and service categories.
Here are the following elements that you have to ensure in including to achieve the best results in building up your Google My Business page:
- Verify your business name among other processes
- Accurate Name, Address, and Phone number or NAP
- Clear categorization of services i.e. body contouring, cosmetic procedures, breast implant, etc.
- Detailed descriptions of procedures and product offer. Don’t forget to include a call-to-action by the end of the description section
- Updated office hours posted on pages and website
- Authentic images must be taken from your actual clinic or place of work
Make a Selection of Authority Links
Authority links can be used in article pieces, blog posts, or social media posts. These links can pull your specific post into related keyword categories to make you more visible on Search Engine Results Pages (SERPs). Google rankings depend highly on authority links that make your website legit and reliable for the said category that it belongs to.
A ripple effect that the inclusion of authority links bring in your SEO optimization for your plastic surgery practice is a higher Click-Through Rate (CTR). A higher CTR leads you to higher sales conversions. They always seem to have a direct significant correlation. This indication will help you a lot to boost your plastic surgery SEO to boost your practice.
Convince the Audience to Leave Reviews
Reviews are one of the most vital parts to accomplish a successful SEO. Positive feedback drives people to your website and My Google Business page.
Aside from enticing patients to give your services a try, Google also acknowledges positive feedback forms which suggest that your practice is legitimate. You can include call-to-actions at the bottom of your pages that invites your visitors to give their email addresses. By then, you can send out emails that contain messages that invite them to leave feedback on your web pages.
Websites have comment sections where visitors leave messages and feedback about either their experience upon browsing through your website or upon the benefits of your products and services. Encourage satisfied customers to leave positive reviews on your website page where all visitors can read about them. Leave replies to the comment sections to show your appreciation on their feedback. Engage with your audience by inquiring more about what they think about your practice in plastic surgery.
Monitor SEO Results 
Upon testing out these methods in boosting SEO for your practice in plastic surgery, you have to monitor the initial results that they’re accumulating.
First, you have to check the amount of traffic coming into your website and My Google Business page. Google analytics have accurate results when tracking the percentage of visitors who reached you through Google SERPs. The most ideal schedule in checking your traffic analysis is by regularly checking on a biweekly and monthly basis. Short-term and long-term trends need to be correlated all the same.
Second, take note of your ranking in Google. You can use free tools that can send ranking reports twice a month and check if it coincides with your traffic reports. More precise tracking tools for SEO campaigns can also be purchased online for a more profound analysis.
Third, manage conversions brought by your SEO strategies. Identify leads and prospects that are within your practice as a plastic surgeon and use the data to pour down on your sales funnel. Close deals through the help of Google analytics where you can also find customer conversations that have a high probability in purchasing your services.
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