Lead Generation Services

Lead Generation

 

Lead generation is an engine for any business. The goal is to get the highest return on your lead generation tactics and the ROI has two drivers: quality of the lead with the highest possibility to lead to an actual sale and the cost of getting that lead. 

Part I: Get Exposure, Start an Interest

Each lead generation method would have a different return on investment. If you had all the money in the world, you would go and generate leads no matter what the prices. But in the real world, you want to maximize your return on your investment for leads. You would want to pay the least for the leads that are highest likely to convert.

There are two components to this equation. First one is that you want leads that are qualified and likely to convert at a high rate. There are lead generation companies like Thumbtack, Bark or Home Advisors. And what you will find is that they shared a lead with many, many vendors. And a lot of the leads they get could even be people just filling forms to make some money. Many of these leads are not qualified, and even if they were qualified, you are competing on price with multiple different vendors. I know a lot of businesses who went through this route and did not get anything on their investment.

The second thing is there is no competitive advantage you have here with these leads, if you can buy them, anyone who can pay higher than you too can buy them as well, and that will increase the price of the leads to the point where it is not profitable for any of the business other than the generators of these leads.

Lead Generation Method 1: Google Local Services

If these third-party lead generation services are not effective, what are the effective lead generation methods for local businesses. The most effective lead generation method is the platform called Google Local Services. This is a relatively new service, where Google verifies your business information does a background check on the owner of the business and the business itself. And guarantees that the services that will be performed will be of high quality. Any customer who has a bad experience could call Google and ask them to resolve the issue. For this reason, Google takes it very seriously. That the only guarantee the businesses which have the right qualifications.

If your local business is a qualified business, that means that the competition that you will get for that ad space will decrease significantly, because not all businesses will be able to use this platform if they don’t have the right credentials. That’s why on the competition side, there is a limitation. And if you can get verified, then that’s a big advantage for you, which drives the cost of leads down. Secondly, the pricing mechanism is beneficial because you only pay for the calls that are qualified. So you don’t pay on clicks, you pay on calls.

And that’s a big advantage. in some markets, you might need hundreds of clicks before you even get one cold call. But in this case, you pay by the call. And secondly, if the call is not a real business opportunity, you can raise it with Google and they will not charge for that lead.

Thirdly, the price for that call is usually around $35, which is a great lead price for a qualified lead. Because some of the jobs that result from this lead could be hundreds and thousands of dollars. However, the downside is that the exposure will be limited; there will only be certain keywords that will trigger Google guaranteed local services results. And thirdly, you will have a lot of competition. You cannot have lots of calls from this service. And you cannot build your business only with this type of leads.

You need to follow up with the leads on the system sends reviews for completed jobs and get the reports from them in the Google my services platform, so that you will continue getting the points. There will be some follow on the work required to keep getting leads from this service. This is,

Lead Generation Method 2: Search Engine Optimization

The second-best option in terms of return on investment for the qualified lead is search engine optimization. Once you start ranking, you can get hundreds of clicks to your website based on the rankings you do have. It will introduce you to new customers. And this is a very exclusive lead generation method. Because only there are a couple of companies that could be placed on the first page of Google.

And to be visible there is both a sign of good business and exposure and secondly, an opportunity for you to collect more leads, it is a long process to get ranked on the first page because of all the drivers of ranking and how Google will take its time to increase your business website. But it is one of the highest ROI investments you could do for your business. Since it takes from six to 12 months to get the most effective results, it’s better if you could start the SEO part of your lead generation campaign as soon as possible.

Lead Generation Method 3: Google and Facebook Ads

Google and Facebook Ads could be effective ways to generate leads for your business. You can start getting clicks to your website or landing page very quickly. However, you will be up against competition that has refined its advertisement copy and strategy. It is best to work with an experienced advertising agency to increase your return on investment.

Part II: Turning Leads to Actual Customers

You would want prospective customers take an action. One is immediate action. This is for more leads that are for emergency services such as Foundation Repair, or Roof Repair. And then the second is sustained action, which is, before a big decision, such as surgery or even signing up with a digital marketing agency.

You go through a process of learning and research to make sure that your company or your doctor has the best resources to do the job for you. And you may not want to give an immediate rush decision but want to take your time to see how that company or service provider interacts with you over time. But even in these sustained decision-making processes, you need to collect the contact information of the interested potential customers and follow up and nurture the relationship to get to the sale. That’s what we call active relationship building with email marketing or phone to follow up calls or sending relevant and valuable information.

The second is passive relationship building, which is done by your digital properties online. So your review management sites with Yelp, and Google My Business and others, and then just seeing how others have interacted with your business. And what reviews they have left is a key determinant of this passive relationship building. Even if your business gets a referral, or you do ads and get someone on your website, it’s not always the case that you sell them immediately. And it’s mostly the case that they will go and look at other digital properties that you own, or third-party digital properties that have a profile on your business and check your business and reviews out. That’s why one of our core components of digital marketing program is developing and building your online reviews based on the current jobs that you perform.

Since this is not Google local services and a call does not charge you, you are charged by a click. And we want to increase the likelihood for that click to turn into an actual business to increase the ROI from the service. These are the primary lead generation techniques. And based on ROI, contact us and set up a meeting with our experts to determine the best lead generation methods for your business. If you continue generating the leads that turned into a real business, that will be the engine for your growth of the company.

And you need to do that with a in a profitable Bay way to continue building your business and investing in getting more qualified leads and growing your sales and profits. If this engine is not working correctly, you need to fix it right away because we have a proper online digital presence and lead generation strategy.

You will rely on old fashioned traditional methods, and they are not enough anymore to propel you into the growth that you would like to have for your business, and that is a higher rate than what your competition can achieve with this growth plan. You will have more opportunities to invest in your business to hire new tools or people and then become a profitable business and generate income while serving your customers in the best way possible.

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