Plastic and Cosmetic Surgery Marketing Company – Blaze New Media

We have a 6 step proven digital marketing system to get results!

The plastic surgery niche is becoming more and more competitive by the day. Lots of investors are using online platforms and they are catching the attention of everyone and you might be left wondering if you can even be able to reach the quarter of all the people that this large companies are attracting. It is very possible to take your business to new heights by using effective marketing techniques. Sit back and relax as you read these effective marketing techniques that have been tried and identified to work effectively.

Target higher value potential clients. Let’s be real how many people out there can really afford plastic surgery? I am not sure I can. Your target should be guys with money to spend, people who can the money without feeling a pinch. Use platforms like Facebook, actually Facebook is the best platform. You can get to know the shopping behaviors, annual income level, relationship status, dating and other things from Facebook. When you know the best candidates with money then start targeting the guys. Google ads also offers the same opportunity of targeting people according to the money they earn. You can use Facebook to target your potential market, by choosing the right demographic and location information.

Stay connected with patients that you helped in the past. A patient who enjoyed and loved your services in the past can be a great source of referrals. Word of mouth advertising is usually very effective if not the best way of advertisement. Feed them with information about new things that you have added about your service and encourage him to share the info with his friends. If you have his number you can call or text him from time to time. If you don’t have the phone number then you can make use of email or contacting him via social media. Feeding him with new info from time to time will make sure that the guy has always something to talk about your services and if by any chance a person he knows is in need of plastic surgery services then he will definitely recommend him to you.

Improve your relationship with unhappy clients. The truth is, no matter how good you are, there will still be times when you make mistakes. And even if you don’t, there will be a guy somewhere trying as hard as possible to spot a defect with your services. Instead of getting bored and feeling like giving up just take the bad days as blessing. We learn from our mistakes right? If a customer was unhappy with the services you provided at a given time, get to the root of the matter and learn where you went wrong. After knowing where you went wrong, offer one a free appointment and show them that you have a new and better procedure that can guarantee him results. With him knowing the results beforehand he can agree to another session.

Offer a free consultation. There are a lot of potential customers who fail to get plastic surgery because of the fear of surgery. If you can have a free consultation whereby you show them photos of how they are going to probably look like after the surgery, maybe this can help. When a person knows what to expect, there is a very small chance of him or her getting dissatisfied with your services. The potential client will feel more confident about taking this new step of his or her life and just like that you will have made one more customer.

Build an effective website for plastic surgery. If a person hears about your services from a friend or wherever he hears, the first thing the guy will do is searching about your services from the internet. You can imagine the frustration which he gets if he finds out that you don’t even have a website or your website is poorly managed. Your website should be effective, compatible with phones and easy to navigate. Add content that will make a potential customer feel like you are the best, make the use of videos and images as well as testimonies from successful plastic surgeries. Include your certifications and if you have any awards include them too on your website. Include before and after pictures on your website.

Dominate google search results. Most plastic surgeries clinics that have made it has done that by ensuring they appear on the first page of the google search results. People trust google with providing any information that they might need. Raise the rankings of your site by using effective SEO skills. Make localized content which is unique and relevant to plastic surgeries, add your phone number, list your clinic appropriately by making sure that its location and name are listed and finally make use of online reviews. When consumers leave positive reviews about yosur services, your ranking will definitely improve. Doing digital marketing might be a difficult thing to do all by yourself and that’s where digital marketing agencies come in. Digital marketing agencies have the skills and tools to help improve the ranking of your website. They usually have the experience and expertise in search engine optimization skills and they will definitely perform better than you can.

Follow your website visitors with remarketing. Just visiting your website is not enough to convert a potential customer into a customer. A person will visit your website now and after two minutes he have forgotten all about it because there are lots of options to consider. How do you do remarketing? It is simple, there is a piece of code that can be installed on their system every time they visit your website. This code swill allow you to display ads on their browser and by seeing about your services each and every time maybe they can be converted into customers.

If you wanted to learn more our approach and system, you can contact Blaze New Media schedule a Consultation, where we go over the customized 6-Step Digital Marketing plan for your plastic surgery practice and discuss in what ways we can help you implement this plan.