Tuesday, September 10, 2019

Carpet Cleaning SEO

Carpet Cleaning SEO

 

Because of the large number of competitors in the field, carpet cleaning companies strive to win over other companies of the same service in terms of client acquisition and Knowing the best and effective Tips for Carpet Cleaning SEO is vital to their success. Having more website visitors means more leads, more leads means more sales. Ultimately, more sales lead to your business’ success. If you are one of these carpet cleaning business owners or if you work for one, then these tips will help you gain more traffic to your website.

Mobile-Friendly Website

More and more people prefer searching for services online using their smartphones, tablets and other mobile devices. Mobile-friendly websites are websites that can be easily navigated and run smoothly via handheld devices such as smartphones and tablets and having a mobile-friendly website is a valuable advantage in the SEO game.

Some of the things that you need to look at when ensuring whether your website is mobile-friendly are the following; Page speed, structure, site design. Make sure you are not giving the visitors a hard time navigating your website on their mobile devices. If you want to know the mobile-friendliness of your site, you may have it checked by going to google.com and search for the “Google Mobile Test” Do not assume that your website is mobile-friendly just because your web designer says it is. It is best to make sure that Google says it is.

Organic SEO vs. Local SEO

Determining whether to focus on organic SEO or local SEO is important and can mean successful marketing. Organic SEO focuses on aiming to have a higher ranking in a Google search without the factor of a certain physical location while local SEO aims to have a higher ranking when people search for a business based on their local area. If your target market is in a certain local area, then local SEO is the right way for you. If you want to go beyond and get clients on a larger scale, such as national or even on a global level, then you will want to focus on organic SEO.

Since we are talking about the Tips for Carpet Cleaning SEO, let’s focus on Local SEO. You want your local prospects to know you are there and ready to clean their carpets for them. You want to build a high ranking in google maps. It means more visibility in Google maps search results which leads to more phone calls. When people know where you are physically located, then there will be more foot traffic and these local leads can be converted into actual clients.

Determining Your Keywords For Carpet Cleaning SEO

Determining the correct keywords is also important. Think about choosing the right baits for the right fish as an analogy. For carpet cleaning companies, the usual keywords used are “carpet cleaning”, “cleaning services”, or “RV detailing”. Compile a list of keywords that describe or reflect your services. Once you do, create a free Google Adwords account for yourself. This will allow you to use Google’s Keyword Planner. This tool will help you determine whether your keywords drive traffic or not and will also give suggested keywords you haven’t thought of.

People who search for service via Google either have an intention to actually buy or just simply doing research about it and do not need it immediately. Prospects with buying intent would most likely search using the phrase “Carpet cleaning service in Michigan”. By mentioning a certain location, the prospect is implicating that he or she is looking for a carpet cleaning service provider in their location which implies their buying intent. Whereas, prospects with research intent would most likely use the phrase “Carpet cleaning” which implies that the prospect simply wants to know how to go about acquiring such a service.

Citations or Online Directories

Online directories are places online that show the information about your business and having a presence in one of these citations is a good way to get prospects to visit your website. You have to make sure that your business information shows up on Google. One such directory is Google My Business. If you have this, not only it will boost your SEO rankings, you will also be easily connected to your prospects by providing your business name, business address, business phone number, your website, and even photos of your office or photos that describe your business. Google My Business also lets your customers leave reviews about your business, lets you see how many people viewed your profile, how many went to your website, how many asked for directions and more.

Remember that there are more than one online directories you can put your business information on. Other citations include Facebook Business, Yelp and many more. Having a presence in these online directories will help improve your SEO rankings. Be careful about one thing though, you have to make sure all of the information you put out on these directories have to match with each other. Otherwise, being inconsistent will hurt your ratings.

More Reviews, The Better

As you may know, Google My Business lets your customers write a review of your service. Having more reviews about your business can assure both other prospects and Google in convincing that you have a legitimate service. Try contacting your satisfied clients and ask them to write a review about your service by sending them a link to your Google My Business page. If you keep doing this, you will have more and more reviews and they will certainly boost your SEO rankings.

Knowledge is Power

Knowing these five helpful tips on boosting your carpet cleaning SEO gives you an edge to win more clients for your business. Remember to execute them the right way using the best practices of an online marketer. If you ever feel like you need help, remember that there are a lot of SEO consultants out here who can help you boost your business’ online presence.

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